![]() I will plan to do that in the upcoming weeks for some work lunch, since my office happen to be in Beverly, too. There is also a second sister location of the Atomic Cafe in Beverly, but I haven't tried that one yet. The selection of cakes and other sweet treasures easily out-performs Starbucks and their coffees creations, inspired teas, and smoothies are spectacular. Equally impressive is the Caprese Twist or the Swanky Chicken. As such it has quickly become one of my favoites. This Grilled Pesto and Goat Cheese sandwich on the left is what I had for lunch today, and it is simply "to die for". In addition to the usual selection of sandwiches, wraps, and panninis, the Atomic Cafe offers a few signature dishes that are both inspired and delicious. ![]() Another great blog reaction is on (a)musings. Luckily, there is already another great blog post on barismo that goes into great detail about he espresso shots and doubles, so you should read that. Talking of coffees - I can't even begin to describe how good they are, as I wouldn't be doing them justice. The Atomic Cafe offers WiFi interet access to patrons for free, and you can easily connect with your laptop (or iPhone) and utilize fast connectivity while enjoying your Frozen Cappuccino or other fine beverages. In the summer you can also take your drink outside to the two benches in front of the cafe, or enjoy your beverages in the sun. Their official address is 14 School Street, Marblehead, MA 01945. Located on School Street - right next to the Marblehead Little Theatre's newly renovated Firehouse - the Atomic Cafe sports 4-5 booths for seating 4, 3 tables for seating 2, a small bar overlooking school street, and a few comfy chairs. Over the past few months Atomic Cafe has become a new staple in Marblehead due to it's central location, great food, and excellent coffee selection. Talking of which, I just got home from lunch at the Atomic Cafe, and liked it so much that I thought I'd share a few thoughts and some photos (nothing high-res, just a few snapshots taken with my iPhone during lunch today). Fall starts tomorrow, but today's temperatures are in the high 70s and it's just beautiful out there. Hannah Rodriguez covers retail for the Register.What a great last day of summer in New England. "Listen, it's gotta be Instagrammable for it to succeed," Singh said. ![]() Singh said Heart of America Group hopes to eventually open Hyper Energy Bar locations in Cedar Rapids, Omaha, Nebraska, and Kansas City, Missouri. Singh said each store will have about 25 employees, likely under 21 years old. While Hyper Energy Bar is coming first to Waukee, Heart of America already is planning drive-thru locations in Grimes and West Des Moines. "TikTok is going to be our biggest social platform. We never want to become stagnant and be OK with the status quo." "It is going to be our most social brand that we've ever done," Von Tersch said. In keeping with its young target consumers, Hyper Energy Bar primarily will use TikTok, a social media platform with an audience largely under 25, for branding and outreach, said Heart of America marketing director Lesley Von Tersch. Heart of America mainly serves families and seniors at its hotel and restaurant chains. Singh said Hyper Energy Bar will be tailored for high school- and college-aged youth. We realized if we weren't prepared to diversify, we would potentially be stuck with the same issues in the future, which were restaurant shutdowns through no fault of our own." "It changed people’s purchasing habitats. "The pandemic taught us a lot," Singh said. Singh says the two new brands are an attempt by the company to expand its current portfolio. ![]() Hyper Energy Bar is adjacent to Tommy's Car Wash, another Heart of America Group property that opened in February 2020. "If we’re not doing something different we’re not having fun." Not your dad's coffee shop ![]() "It doesn't take rocket science to figure it out," Whalen said. A pair of brothers from Portland, Oregon, opened the Davenport and Bettendorf coffee and energy drink drive-thrus in 2016, and they've been wildly popular, drawing notoriously long lines. Kim Whalen, who co-founded Heart of America Group with her husband Mike in 1978, one of the inspirations for Hyper Energy Bar was the success of the Quad Cities' Atomic Coffee Bars. Singh said employees will use mobile tablets to take customers' orders as they wait in their cars. With dual drive-thru windows, Hyper Energy Bar will have space to accommodate a line of about 20 cars. First popularized on the West Coast, quick-service beverage drive-thrus without sit-down cafes are designed to efficiently serve high volumes of commuting customers. Hyper Energy Bar will exclusively serve customers via its drive-thrus or a walk-up window. ![]()
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